BELGIUM, Herentals, Antwerp / USA Clermont, FL (June 14th, 2018) - Production Pirates, the Belgium based and independent, international award winning show and theatre production company, specialised in the theme park/leisure business and themed brand activation experiences created an unique brand activation, exclusively for Kinepolis Holland to promote the highly anticipated movie Jurassic World: Fallen Kingdom in Kinepolis movie theatres across The Netherlands.
Under the supervision of UPI (Universal Pictures International Netherland division of Universal Studios International B.V.), Production Pirates created this exclusive experience using the two-part cinematic virtual reality experience created by Felix & Paul Studio's, Universal Pictures and Facebook's Oculus with visual effects and animation by Industrial Light & Magic (ILM) and sound by Headspace Studio. Directed by Félix Lajeunesse and Paul Raphaël, each chapter of Jurassic World: Blue delivers a single, continuous take, combining live-action and CG in 360° 3D, resulting in some of the longest visual-effects shots ever created.
"To Make this awesome VR-Experience even more memorable we created an entirely new jungle/jurassic themed pop-up booth to give the visitors, right from the start, the idea they are put onto the island of 'Isla Nublar'. Ready to meet up with Velociraptor Blue. By adding 4D elements such as wind, smoke, vibrating movements and even scent, we submerge people right into the action that is going on at the island during a volcanic eruption. On one vertical and one horizontal 50" LED narrowcasting screen, people passing by, can enjoy some exclusive video content provided by UPI and Kinepolis." - Technical Captain & CEO, Marc Broeders.
"We are very thrilled to produce this 4D VR-Experience, exclusively for Kinepolis Holland""Moviegoers love various movie and entertainment themed experiences. and they will for sure welcome the chance to experience this unique, unprecedented and immersive experience. With this pop-up tour, Production Pirates will solidify it's position as a market leader in theatrical themed brand activations experiences in the Benelux, delivering an exclusive and fully immersive experience for all moviegoers and lovers of this world renowned movie franchise." - Creative Captain & CEO, David Stuyck.
The pop-up tour kicks off tomorrow at Kinepolis Dordrecht (The Netherlands) and will exclusively tour around Kinepolis movie theatres across The Netherlands.The Jurassic World: Fallen Kingdom 4D VR-Experience is entirely free, and no purchase is required. This experience will prime fans for Jurassic World: Fallen Kingdom, one of the most anticipated movies and already the fifth instalment of the extremely popular dino movie franchise.
The Story is set four Years after the Jurassic World theme park was closed down, Owen and Claire return to Isla Nublar to save the dinosaurs when they learn that a once dormant volcano on the island is active and is threatening to extinguish all life there. Along the way, Owen sets out to find Blue, his lead raptor, and discovers a conspiracy that could disrupt the natural order of the entire planet. Life has found a way, again.
"This project is yet another box office draw we get to work on. Unique and fun projects like this keep on adding so much more exclusive elements to our brand activations activities and portfolio, it let's us expand our strong partnership with Kinepolis Group, even on an international base. We are more than ever determined to sail strong on the creative seas!" - Creative Captain & CEO David Stuyck.